Examlex
_____ is a term used to describe others taking advantage of a user or service without providing any sort of reciprocal benefit.
Skywriter
An advertising or promotional activity that involves flying an aircraft to write messages or drawings in the sky using smoke.
Outdoor Advertising
A form of advertising that reaches consumers while they are outside their homes, through methods such as billboards, transit posters, and digital signage.
Revenue Per Ad Dollar
A metric used to measure the effectiveness of advertising campaigns, indicating how much revenue is generated for every dollar spent on advertising.
Marketing ROI
A measure of the profitability generated by marketing efforts, calculated as the return from a marketing investment divided by the cost of that investment.
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