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The Amazon Prime service provides consumers with unlimited two-day shipping and ultimately encourages more purchases from the site, and reinforces Amazon as a first-choice shopping destination for Prime members.
Cones
Photoreceptor cells in the retina of the eye that function best in relatively bright light and enable the perception of color.
Light-sensitive
The characteristic of being responsive or sensitive to light, often referring to materials or biological entities that change in presence of light.
Receptor Cells
Specialized cells that convert external stimuli into electrical signals for the nervous system to process.
Opponent-process Theory
Opponent-process theory is a psychological and neurological model that describes how the perception of one stimulus (color, emotion, pain) is dependent on the opposite function of its pair.
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