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In context to Netflix, what are the scale advantages associated with streaming?
Psychographics
Psychographics involves the study of consumers' lifestyles, interests, attitudes, and values to understand their purchasing behavior.
Lifestyles
The aggregation of choices, behaviors, and attitudes by which individuals express their personal values, interests, and social identities.
Leisure Time
Free time not consumed by work or essential duties, allowing individuals to engage in activities of their choice for relaxation or pleasure.
Consumption Process
The series of steps or actions taken by consumers from the moment they recognize a need, search for information, make a purchase, and post-purchase evaluation.
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