How Does Zara Differ from Its Competitors in Converting Ideas

question 47

Multiple Choice

How does Zara differ from its competitors in converting ideas into products?

• A) Zara concepts appear in stores in fifteen days on average compared to rivals who receive new styles once or twice a season.
• B) Zara's ideas are inspired by social media, compared to the intrinsic design processes followed by its competitors.
• C) Zara's design and concept teams use data from customers to predict fashion trends many months into the future and stock up inventory accordingly, as opposed to its rivals.
• D) Collaborations with celebrities help Zara churn out a limited, yet profitable, volume of items every year, while rivals produce a higher volume of less fashionable items.
• E) By focusing on a smaller number of products than rivals like Gap, Zara manages to limit exposure to wrong guesses.

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Definitions:

Patents

Legal documents granting an inventor exclusive rights to their invention for a certain period of time.

Trade Secrets

Confidential business information that provides a company with a competitive edge, such as formulas, practices, processes, designs, instruments, or patterns.

Unethical Communications

Sharing information in a way that violates moral principles or professional standards.

Ethical Dilemma

A situation where a person must choose between conflicting moral principles, making it difficult to decide the right course of action.