High-End Fashion House Prada's Experiment of Implementing the Latest Technology

question 28

Multiple Choice

High-end fashion house Prada's experiment of implementing the latest technology in its flagship store failed because:

• A) Prada targeted technology investment only at points in its value chain where it would have the most significant impact.
• B) Prada managers were enamored with technology and failed to consider implications across all components of the new information systems.
• C) the effort was unlike Prada's signature style, being more functional than fashionable.
• D) Prada skimped on spending with its IT expenditure being lesser than one-fourth the fashion industry average.
• E) the RFID technology used on items in the store were not state of the art and suffered from legacy system problems.

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Definitions:

Instrumental Learning

a learning process wherein behavior is modified through reinforcement or punishment in order to achieve a specific goal or outcome.

Social Learning

The acquisition of behaviors, attitudes, or skills through observation and imitation of others within a social context.

Highly Accessible

Easily approachable or obtainable; refers to something that can be reached, used, or understood with minimal effort.

Traumatic Events

Incidents that cause psychological, physical, or emotional harm or distress, often leading to long-term issues.