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Why Has Zara Been More Effective in Leveraging Technology to Enhance

question 45

Essay

Why has Zara been more effective in leveraging technology to enhance its operating strategies than its rivals? Provide an example to contrast Zara's handling of technology in its operations.


Definitions:

Series Of Measurements

A collection of quantitative data obtained over a period of time to analyze changes, trends, or performances.

Mall Intercept Interview

A mall intercept interview is a market research technique where shoppers in a mall are stopped and asked to participate in a survey or interview, providing immediate, on-the-spot insights.

Qualified Interviewers

Individuals who possess the necessary skills, experience, and training to conduct interviews effectively for research or employment purposes.

Customer Traffic

The volume of customers visiting a physical location or website, which is an indicator of the business's popularity and marketing effectiveness.

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