Most Major Retailers Rely on 'Predictive Analytics to Understand Consumers

question 56

True/False

Most major retailers rely on 'predictive analytics to understand consumers' shopping habits and also their personal habits to more efficiently market to them.

---

Definitions:

Paid

Refers to content or advertising that is paid for to promote a product, service, or brand on various platforms.

Owned

Refers to media channels that a brand controls directly, such as their websites, blogs, or email newsletters.

Earned

Refers to something obtained or achieved through effort or work, rather than inherited or given by default.

Social Media Value Chain

The series of steps that create value from social media activities, including content creation, distribution, and audience interaction.