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CRM Software Enabled Travelocity to Analyze Clickstream Data and Discover

question 37

True/False

CRM software enabled Travelocity to analyze clickstream data and discover how customers use their Web site. This information is leveraged to provide meaningful personalized messages in real-time, that is, while customers are using the site.


Definitions:

SaaS

Software as a Service; a cloud computing model where applications are hosted by a service provider and made available to users over the internet.

Activate The Software

The process of validating software, often with a unique code or key, to enable full access and functionality.

Google Sheets

A web-based spreadsheet program offered by Google, part of the Google Drive office suite, allowing users to create, edit, and share spreadsheets online.

Bitmap Graphics

A type of image made up of pixels in a grid, where each pixel has a fixed color value, commonly used in digital photography.

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