_________ Refers to the Methodologies and Software Tools to Leverage

question 22

Short Answer

_________ refers to the methodologies and software tools to leverage customer information in order to achieve customer loyalty and profits, deter customer attrition, upsell, cross-sell, and reduce inefficiencies that waste advertising dollars.

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Definitions:

Massachusetts

Massachusetts is a U.S. state in the New England region, known for its significant historical, cultural, and educational contributions.

African Americans

People in the United States who have ancestry from the black racial groups of Africa.

West Indies

Another term for the Caribbean Islands, highlighting the region discovered by European explorers during their search for a westward route to India.

Maryland

One of the original 13 colonies in the United States, founded in 1632 as a haven for English Roman Catholics.