What Is the Purpose of Frequent Purchase Programs Offered by Airlines

question 25

Multiple Choice

What is the purpose of frequent purchase programs offered by airlines, supermarkets, credit card issuers, retailers, casinos, and other companies?

• A) To track customers for CRM purposes
• B) To build customer loyalty to improve financial performance
• C) To deter customer attrition
• D) All of the above

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Definitions:

U.S. Securities and Exchange Commission

A federal agency responsible for enforcing the federal securities laws and regulating the securities industry, stock and options exchanges in the United States.

MBA Students

Individuals enrolled in a Master of Business Administration program, which is a graduate-level degree focusing on business administration and investment management.

Non-business Graduate Students

Refers to students who have completed graduate-level studies in disciplines outside of the business field.

Performance Goals

Specific, measurable objectives set for individuals or teams to achieve, aimed at improving their work output or success rate.