There Have Been Many CRM Failures Reported in the Media

question 34

Multiple Choice

There have been many CRM failures reported in the media.Major issues relating to CRM failures include each of the following except _________.

• A)Customers rejecting loyalty programs or attempts to build loyalty.
• B)Failure to identify and focus on specific business problems that the CRM can solve.
• C)Lack of active senior management sponsorship.
• D)Trying to automate a poorly defined business process in the CRM implementation.

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Definitions:

Overt Form

An apparent or visible form, not hidden or clandestine.

Self-Mutilation

The intentional act of injuring one's own body without the intent to die, often as a way to cope with emotional pain, anger, or frustration.

Non-Essential Work

Jobs or tasks considered not crucial to the immediate operational continuity during crisis situations such as pandemics.

Suspension

The act of temporarily ceasing or delaying an activity, process, or privilege, often as a disciplinary measure or due to unforeseen circumstances.