International Speedway Used Data to Personalize E-Mails and Promotions to Specific

question 25

Multiple Choice

International Speedway used data to personalize e-mails and promotions to specific fans, creating individualized campaigns delivered through consumers' preferred channels) determined by a customer's profile. This is an example of _________________.

• A) Touchpoints
• B) Communication
• C) Promotions
• D) Integrated marketing

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Definitions:

Current Asset

Assets that are expected to be converted into cash, sold, or consumed within one year or the normal operating cycle of the business, whichever is longer.

Statement Of Financial Position

Another term for a balance sheet; it shows a company's assets, liabilities, and equity at a specific point in time.

Intangible Asset

An asset that lacks physical substance but provides economic benefits to its owner, such as trademarks, patents, and goodwill.

Retained Earnings

Retained earnings refer to the portion of net income that is retained by the corporation rather than distributed to its shareholders as dividends, typically used for reinvestment in the business or to pay down debt.