International Speedway Used Data to Personalize E-Mails and Promotions to Specific

question 25

Multiple Choice

International Speedway used data to personalize e-mails and promotions to specific fans, creating individualized campaigns delivered through consumers' preferred channels) determined by a customer's profile. This is an example of _________________.

• A) Touchpoints
• B) Communication
• C) Promotions
• D) Integrated marketing

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Definitions:

Iris

The colored part of the eye surrounding the pupil, controlling light levels entering the eye by adjusting the pupil size.

Ciliary Body

A ring of tissue behind the iris of the eye, containing muscle that controls the shape of the lens for focusing and produces aqueous humor.

Hyperopia

A vision condition where distant objects are seen more clearly than near objects, often referred to as farsightedness.

Farsightedness

A common vision condition where distant objects are seen more clearly than close ones, also known as hyperopia.