_________________ Pay-Per-Click Ads Use Data About the Person to Determine

question 45

Multiple Choice

_________________ pay-per-click ads use data about the person to determine whether the ad should appear. This capability creates opportunities for highly targeted advertising programs.

• A) Push-through
• B) Pull-through
• C) Microsurvey
• D) Segmented

---

Definitions:

Questionnaire

A survey consisting of a series of questions aimed at gathering information about individuals' preferences, thoughts, attitudes, or behaviors.

Machiavellianism

A personality trait that involves manipulation and exploitation of others, a lack of morality, and a focus on self-interest and deception.

Conscientiousness

A personality trait characterized by diligence, organization, dependability, and a strong sense of duty.

Authoritarianism

A political system characterized by strong central power and limited political freedoms.