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Each of the following are considered basic functional areas and are generally supported by information systems: manufacturing and production, ________, finance, IT, sales and marketing, and HR
Marketing Decisions
Refers to choices made by a company regarding the promotion, pricing, distribution, and development of products or services.
Financial Statements
Compiled official records that detail the financial activities and condition of a business, organization, or individual, including income statement, balance sheet, and cash flow statement.
Marketing Outcome Data
The results and metrics that are collected to assess the effectiveness and success of marketing activities.
Repeat Sales Reports
Documents that track and analyze the frequency and volume of products or services purchased by the same customer over time.
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