Your Textbook Described How First Choice Ski, a UK Based

question 78

Multiple Choice

Your textbook described how First Choice Ski, a UK based tour operator improved sales by using real-time reporting. First Choice Ski uses a Search Phrases Report to leverage factors driving visitors to the website, while the Internal Campaign Report helps them monitor and manage their many travel promotions providing them with the ability to make _____________________based on quantifiable, actionable, data-driven information.

• A) Performance improvements
• B) Web analytics
• C) Lean choices
• D) Data accuracy

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Definitions:

Centralized Communication Network

A communication structure in which all decisions and processes are managed from a single central point of authority, often leading to efficient decision-making but reduced autonomy for lower levels.

Consultative

An approach or style in decision-making and leadership where input and feedback from others are sought before arriving at a final decision.

Individual

Pertaining to a single person or entity, distinct from a group or collective.

Decision Methods

Approaches and procedures used to make choices among alternatives.