Tom Is a Community Manager in His Company's Marketing Department

question 123

True/False

Tom is a community manager in his company's marketing department. He is attempting to measure the effectiveness of using Twitter to promote his organization. He regularly tracks the number of followers, number of times others mention his company in their tweets, and the number of times people retweet his company's messages. Tom is using tool based metrics to measure Twitter's effectiveness.

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Definitions:

Cephalocaudal Development

A pattern of growth where development proceeds from the head downward through the body.

Cerebellum

The area of the lower, back part of the brain involved in coordination and balance.

Brainstem

The portion of the brain that connects the cerebrum with the spinal cord, responsible for basic life functions such as breathing, heart rate, and blood pressure.

Distinct, Specific Behaviors

Unique or particular actions or reactions of individuals or groups in response to external stimuli or their internal states.