Traditionally, Business Organizations Developed Media Objectives Around Various Behavioral Models

question 125

Multiple Choice

Traditionally, business organizations developed media objectives around various behavioral models called ________________.

• A) Response hierarchies
• B) Media models
• C) Advertising steps
• D) Promotion indexes

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Definitions:

Apparatuses

A set of materials or equipment designed for a particular use or function.

Keynes

John Maynard Keynes was a British economist whose ideas fundamentally changed the theory and practice of macroeconomics and the economic policies of governments, especially his advocacy for active government intervention to stabilize economies.

The Classicals

A group of economists in the 18th and 19th centuries, including Adam Smith and David Ricardo, who developed theories about how economies function.

Price Level

The overall level of prices for goods and services in an economy at a specific point in time.