When Companies "Listen" to What Customers Say About Their Products

question 69

Short Answer

When companies "listen" to what customers say about their products on Facebook, Twitter, Blogs, etc., and then respond to those messages, their actions are consistent with the _______________ model of communication described in the textbook.

Relate environmental factors to cognitive and emotional responses in group settings.

Distinguish between different interpersonal distances and their contexts.

Identify strategies for creating restorative places and the importance of environmental ambiance.

Understand the concept of crowding and various theories associated with it.

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Definitions:

Overhead Cost

Expenses related to the operation of a business that are not directly tied to a specific product or service, such as rent and utilities.

Plantwide Overhead Rate

A single overhead rate calculated by dividing total factory overhead costs by total direct labor hours or machine hours, applied uniformly across all products.

Manufacturing Overhead

The indirect factory-related costs that are incurred when a product is manufactured including costs related to depreciation, utilities, and maintenance.

Plantwide Overhead Rate

A single overhead rate calculated by dividing total manufacturing overhead costs by the total measure of activity across the entire plant.