To Take Advantage of the Growth of Mobile Device Use

question 46

Short Answer

To take advantage of the growth of mobile device use, many retailers like Macy's are using mobile check-in strategies and partnering with companies like ______________________ that use mobile apps to alert retailers when a customer is in their store.

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Definitions:

Behavior Methods

Behavior methods involve techniques and strategies used in psychology and behavioral sciences to study and modify actions and reactions in subjects or patients.

Break-Even Point

The level of production or sales at which total revenues equal total expenses, resulting in no net profit or loss.

Unit Sales Price

The price at which one unit of a product or service is sold, determining the revenue generated per unit sold.