Throughout Macy's Stores, Special Displays Encourage Shoppers to View Promotional

question 13

True/False

Throughout Macy's stores, special displays encourage shoppers to view promotional videos and access product information using their smart phones or other mobile devices. This type of in-store promotion is called a dual modality retail strategy.

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Definitions:

Hedonic Motives

The drive to experience pleasure or enjoyment, often influencing consumer behavior and decision-making.

Importance

The degree of significance or value attributed to something, indicating its priority or urgency.

Thrill Of The Hunt

describes the excitement or pleasure derived from searching for and discovering something, often used in the context of shopping or collecting.

UGC

Stands for User-Generated Content, referring to any form of content—text, posts, images, videos, reviews—created by users of an online system or service.