Sending Special Offers to Customers Who Have Opted in to Receive

question 126

True/False

Sending special offers to customers who have opted in to receive discounts via SMS text message or advertising a brand on a popular mobile game app like Angry Birds is an example of mobile marketing.

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Definitions:

Traceable Fixed Expense

Costs that can be directly linked to a specific department, product, or segment of a business and do not change with the level of output or sales.

Net Operating Income

A company's revenue minus its operating expenses, not including taxes and interest charges, representing the profit from core business operations.

Price

Refers to the monetary value assigned to a product or service, indicating what a buyer must pay to obtain it.

Target Costing

A cost management strategy whereby a product’s selling price is considered in designing and developing a product, with an intent to manage costs and maintain profitability.