Ryan Najmulski Is a Smart Shopper

question 79

Multiple Choice

Ryan Najmulski is a smart shopper. He uses Priceline.com to make his travel arrangements when planning a vacation. Using Priceline's Website, Ryan enters information about his travel dates and the general location he'd like to stay in, along with his desired price. Priceline then attempts to find a hotel that will accept Ryan's bid. According to your textbook, Priceline is most likely part of an) ________________ marketplace.

• A) Business-to-consumer
• B) Business-to-business
• C) Business-to-government
• D) Consumers-to-business

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Definitions:

Nimble Tactics

Agile and adaptable strategies designed to respond quickly to change and capitalize on new opportunities.

Durability

The quality of being able to withstand wear, pressure, or damage; the ability of a product or material to last a long time without significant degradation.

Proprietary Barriers

Restrictions established through the ownership of patents or copyrights that limit competition.

Bootstrapping

A method of financing a startup or new venture by using personal funds or operating revenues rather than seeking external investment.