The Internet Introduced the Concept of ________________, Which Enabled Marketers

question 110

Multiple Choice

The Internet introduced the concept of ________________, which enabled marketers and advertisers to communicate more effectively with consumers. For instance, consumers can click on an ad to obtain more information or send an email to ask a question.

• A) Interactive marketing
• B) Direct marketing
• C) E-communications
• D) Bi-modal promotions

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Definitions:

Economic Power

Economic power refers to the ability of individuals, companies, or countries to influence or control economic conditions, markets, or resources.

Deontological Ethical Theories

Moral theories that prioritize adherence to duty or rules over the consequences of actions in determining the rightness of actions.

Rigid And Formal

Strictly adhering to established rules, procedures, or norms without flexibility.

Universal Principles

Fundamental and widely accepted concepts or doctrines that guide behavior, practices, and beliefs across various disciplines and cultures.