________________ Involves Paying Search Engines to Display Links to a Company's

question 149

Multiple Choice

________________ involves paying search engines to display links to a company's Website alongside organic search results in areas designated for paid or sponsored ads.

• A) Paid search promotions PSP)
• B) Marketing by Web design
• C) Pay per click advertising PPC)
• D) Search engine optimization SEO)

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Definitions:

Payback Period

An alternative metric to calculate the duration required for an investment to recoup its initial costs, measuring the risk and efficiency of the investment.

Initial Cost

The initial expenditure required to acquire an asset or to start a project, including purchase price and any associated set-up fees.

Investment

Allocation of resources, usually money, in order to generate income or profit.

Cash Flows

The total amount of money being transferred into and out of a business, especially regarding liquidity.