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Rates for digital advertising can be determined in a number of ways. Using the Cost per _________________ method, the advertiser pays based on the number of people who perform some specific behavior such as watching a video, fill out a lead form, make a donation, and so on.
Express Warranty
A seller’s or lessor’s oral or written promise, ancillary to an underlying sales or lease agreement, as to the quality, description, or performance of the goods being sold or leased.
Reasonable Buyer
A hypothetical person who exercises average care, judgment, and information in their purchasing decisions, often referenced in legal contexts.
Seller's Representation
Statements made by a seller regarding the quality, condition, or legal status of the goods or property being sold.
Warranties of Title
Guarantees provided by a seller that they have the legal right to sell the property and that it is free from undisclosed encumbrances.
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