Search Engine Optimization SEO) and Pay Per Click PPC) Advertising

question 170

Multiple Choice

Search engine optimization SEO) and Pay per click PPC) advertising represent ___________ and __________ methods of promoting a business on search engines.

• A) Illegal / legal
• B) Non-traditional / traditional
• C) Unpaid / paid
• D) Social / non-social

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Definitions:

Processing Costs

Refers to the expenses involved in changing raw materials into finished products, including labor, materials, and overhead.

Sales Value

Sales value refers to the total amount of money received from the sale of goods or services before any deductions like discounts or returns.

Segmented Income Statement

An income statement that breaks down revenues, costs, and profits by specific segments, such as product lines or geographical markets, providing detailed insight into each part of the business.

Fixed Expenses

Costs that do not fluctuate with changes in production level or sales volume.