The Internet Introduced the Concept of Interactive Marketing, Which Enabled

question 116

True/False

The Internet introduced the concept of interactive marketing, which enabled marketers and advertisers to communicate more effectively with consumers. For instance, consumers can click on an ad to obtain more information or send an email to ask a question.

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Definitions:

Secondary Research

The process of gathering and analyzing data that has already been collected by others, as opposed to primary research.

Electronic Tools

Digital instruments or applications used to facilitate tasks, enhance productivity, or support various activities and processes.

Methodology

The system of methods and principles used in a particular area of study or activity.

Citation

A reference to a source of information, used to give credit to the original author or to provide evidence for a claim.