___________________ Refers to the Use of E-Business Processes for the Specific

question 99

Short Answer

___________________ refers to the use of e-business processes for the specific purpose of buying or selling goods and services usually online).

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Definitions:

Pygmalion Effect

The phenomenon whereby higher expectations lead to an increase in performance; a form of self-fulfilling prophecy.

Expectations

Beliefs about the way events or actions will unfold based on previous experiences or societal standards.

Performance

The manner in which an individual or group executes or accomplishes a task, job, or function measured against preset known standards.

Attribution Management

A technique in marketing focused on identifying and assigning value to various marketing efforts to understand their contribution to a goal, such as sales or conversions.