Rates for Digital Advertising Can Be Determined in a Number

question 166

Short Answer

Rates for digital advertising can be determined in a number of ways. Using the Cost per _________________ method, the advertiser pays for the number of users exposed to the ad, typically expressed as cost per mille CPM) or cost per thousand CPT). Both terms base the ad charge on how many thousands of users are exposed to the ad.

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Definitions:

Adolescent

A young person in the stage of development between childhood and adulthood, generally ranging from puberty to legal adulthood.

Bioterrorism

The deliberate release of viruses, bacteria, or other germs to cause illness or death in people, animals, or plants.

Polio

A contagious viral illness that can cause paralysis, difficulty breathing, and sometimes death, primarily affecting children.

Developmental Task

A skill or growth milestone that is expected to be achieved by individuals at a specific age or stage of life.