Rates for Digital Advertising Can Be Determined in a Number

question 29

Short Answer

Rates for digital advertising can be determined in a number of ways. Using the Cost per _________________ method, the advertiser pays based on the number of people who perform some specific behavior such as watching a video, fill out a lead form, make a donation, and so on.

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Definitions:

Type of Organization

Refers to the classification of organizations based on their purposes, structures, and functionality such as nonprofits, corporations, and governmental entities.

Organized

The state or condition of being systematically arranged, especially for efficient planning and execution.

Expectations Decrease

A reduction in the anticipated or desired outcomes, often leading to adjusted objectives or satisfaction levels.

Rough Order of Magnitude

An early estimate that gives a general sense of a project's size, cost, or duration, often with wide variances.