The Internet Introduced the Concept of ________________, Which Enabled Marketers

question 110

Multiple Choice

The Internet introduced the concept of ________________, which enabled marketers and advertisers to communicate more effectively with consumers. For instance, consumers can click on an ad to obtain more information or send an email to ask a question.

• A) Interactive marketing
• B) Direct marketing
• C) E-communications
• D) Bi-modal promotions

---

Definitions:

Ratio

A quantitative relationship between two numbers that shows how many times one value is contained within the other.

Operations Management

The administration of business practices aimed at ensuring maximum efficiency within a company, focusing on product and service development, production, and distribution.

Intangible Resources

Intangible resources are assets that do not have physical substance but hold value for a company, such as intellectual property, brand reputation, and goodwill.

Feedback

Information provided as a response to an action, process, or behavior, intended to guide future improvements or decisions.