________________ Involves Paying Search Engines to Display Links to a Company's

question 149

Multiple Choice

________________ involves paying search engines to display links to a company's Website alongside organic search results in areas designated for paid or sponsored ads.

• A) Paid search promotions PSP)
• B) Marketing by Web design
• C) Pay per click advertising PPC)
• D) Search engine optimization SEO)

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Definitions:

Presentation Technology

Tools and software used to create and deliver visual and audio presentations to an audience.

Triple Check

A method of ensuring accuracy and thoroughness by reviewing or verifying something three times.

Positive Gossip

Sharing favorable or kind information about someone when they are not present, which often enhances the subject's reputation.

Trading Information

The exchange of data, knowledge, or insights between individuals or entities, often to mutual benefit and facilitating decision making or negotiation.