________________ Involves Paying Search Engines to Display Links to a Company's

question 149

Multiple Choice

________________ involves paying search engines to display links to a company's Website alongside organic search results in areas designated for paid or sponsored ads.

• A) Paid search promotions PSP)
• B) Marketing by Web design
• C) Pay per click advertising PPC)
• D) Search engine optimization SEO)

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Definitions:

Continuing Operations

Parts of a business expected to continue operating and contributing to earnings over the long term, excluding any discontinued operations.

Discount Rate

The interest rate used to discount future cash flows of an investment to their present value, thereby assessing its attractiveness.

Financial Attribute

Characteristics or features of a financial nature that can be used to analyze or assess the financial position or performance of an entity.

Business Valuation

The process of determining the economic value of a business or company unit, based on analysis of the company's financial performance and market position.