Rates for Digital Advertising Can Be Determined in a Number

question 81

Multiple Choice

Rates for digital advertising can be determined in a number of ways. Using the Cost per _________________ method, advertiser pays for the number of users exposed to the ad, typically expressed as cost per mille CPM) or cost per thousand CPT) . Both terms base the ad charge on how many thousands of users are exposed to the ad.

• A) Click
• B) Action
• C) Sale
• D) Impression

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Definitions:

Personal Relationship

A close connection between individuals, characterized by emotional or physical intimacy, communication, and mutual respect.

Negative Claim

A statement that asserts the non-existence or absence of something, often used in arguments or debates.

Fallacy of Division

An erroneous inference from the characteristics of an entire set or group about a member of that group or set.

Amphiboly

An argument that contains a grammatical mistake which allows more than one conclusion to be drawn.