Regular Brick and Mortar Distributors May Feel Threatened If a Manufacturer

question 92

True/False

Regular brick and mortar distributors may feel threatened if a manufacturer who normally supplies their products attempts to sell products directly to consumers online. This is an example of channel conflict.

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Definitions:

Benefit of Doubt

Giving someone the presumption of innocence or believing their intentions or explanations unless proven otherwise.

Dishonest

Lacking honesty; inclined to lie, cheat, or steal.

Relationship Transformation Selling

A sales approach focused on building long-term relationships with customers, transforming the sales interaction into a partnership.

Key Account

A significant customer or client that contributes a substantial portion of a company's revenue, often receiving special attention and customized services.