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Rates for digital advertising can be determined in a number of ways. Using the Cost per Action method, the advertiser pays based on the number of people who perform some specific behavior such as watching a video, fill out a lead form, make a donation, and so on.
Influence
The power or ability to affect or change someone's beliefs, actions, or decisions, often through persuasion or example.
Across Borders
Refers to activities, transactions, or relationships that occur or are conducted between different countries.
Immediate Context Factors
Pertains to the environmental, situational, or circumstantial elements that directly impact an event or decision at the moment it occurs.
Immediate
Occurring or done at once; instant.
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