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When sending sensitive email, James uses a program that transforms data into scrambled code to protect it from being understood by unauthorized users. James is using "biometrics" encryption to protect his email communications.
Demand Curve
A graphical representation showing the relationship between the price of a good or service and the quantity demanded by consumers at those prices.
Price Makers
Entities that have the ability to control the prices of the products or services they offer, due to lack of significant competition.
Downward-Sloping Demand
Describes the general tendency for the demand for a good or service to decrease as its price increases.
Monopolistic Competitors
Firms in a market structure where many companies sell products or services that are similar but not identical, allowing for competition based on quality, price, and branding.
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