Examlex
IT professionals work hard to protect key characteristics of an asset from security breaches. One of these characteristics is confidentiality, or the avoidance of unauthorized disclosure of information or data.
Perceptual Map
A visual representation used in marketing to plot the position of products or brands on a two-dimensional graph, based on consumer perceptions of key attributes.
Market Positions
The rank or standing of a company's product or brand in a particular market, relative to its competitors.
Firms Strengths
The unique assets, capabilities, or advantages that give an organization a competitive edge in the market.
Profitable Products
Goods or services that generate more revenue than the costs associated with producing and delivering them to customers.
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