A 2011 Study by MIT Sloan Management Review and IBM

question 2

Multiple Choice

A 2011 study by MIT Sloan Management Review and IBM studied over 4500 firms and their use of BI and business analytics. Which of the following was not cited in your text as one of the study's findings?

• A) Top-performing organizations use analytics five times more than lower performers.
• B) There is widespread belief that analytics offers value.
• C) Approximately 1/3 34%) of the respondents indicated they were planning to reduce expenditures related to BI and business analytics because of high costs.
• D) Half of the respondents said that improvement of information and analytics was a top priority in their organizations.

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Definitions:

Word-Of-Mouth

Informal communication among consumers about the characteristics and quality of a product, service, or brand.

Sexual Harassment Policy

A guideline within organizations aimed at preventing and addressing sexual harassment at the workplace.

Data Collection Phase

The stage in a research or study process where data is gathered from various sources to be used for analysis.

Employment Equity

The employment of individuals in a fair and nonbiased manner.