Your Textbook Differentiates the Terms "Data", "Information" and "Knowledge

question 181

Multiple Choice

Your textbook differentiates the terms "data", "information" and "knowledge". With regard to a customer satisfaction application for the automobile industry, which of the following is an example of a database?

• A) The ability to create a program that provides rewards for dealerships with high levels of customer satisfaction and corrective action plans for dealerships that have low levels of satisfaction.
• B) The Web-based application that collects and stores records of customer satisfaction surveys and allows dealerships to view their data.
• C) Reports that summarize ratings for a specific dealership including a calculation of the average rating across all survey questions and a calculation of summary statistics for groups of questions that correspond to important dimensions such as dealership staff, satisfaction with product, quality of service and so on.
• D) Records containing numerical ratings from customer surveys completed online after each visit to a dealership.

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Definitions:

Market

A system or an arena where parties engage in exchange of goods, services, or information.

Positive Externality

A benefit that affects a party who did not choose to incur that benefit, often associated with public goods and services.

Historic Buildings

Structures that hold historical significance due to their architecture, association with important events, or cultural impact.

External Costs

Costs of economic activities that are not reflected in the market price, affecting parties who did not choose to incur that cost.