Your Textbook Differentiates the Terms "Data", "Information" and "Knowledge

question 136

Multiple Choice

Your textbook differentiates the terms "data", "information" and "knowledge". With regard to a customer satisfaction application for the automobile industry, which of the following is an example of information?

• A) The ability to create a program that provides rewards for dealerships with high levels of customer satisfaction and corrective action plans for dealerships that have low levels of satisfaction.
• B) The Web-based application that collects and stores records of customer satisfaction surveys and allows dealerships to view their data.
• C) Reports that summarize ratings for a specific dealership including a calculation of the average rating across all survey questions and a calculation of summary statistics for groups of questions that correspond to important dimensions such as dealership staff, satisfaction with product, quality of service and so on.
• D) Records containing numerical ratings from customer surveys completed online after each visit to a dealership.

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Definitions:

Unit Product Cost

The total cost to produce one unit of product, including materials, labor, and overhead.

Predetermined Overhead Rate

A rate used to apply manufacturing overhead to products or job orders, calculated prior to the start of the accounting period based on estimated costs and activity levels.

Job-Order Costing

An accounting method used to assign costs to specific batches or orders of goods, often used in manufacturing for custom products.

Total Job Cost

The cumulative costs of materials, labor, and overhead assigned to a specific job or project.