What Is a Primary Reason Why Businesses Ask You to Like

question 133

Multiple Choice

What is a primary reason why businesses ask you to like, follow, fan, share, sign up, watch, join, or download things on the Internet?

• A) To get access to consumers and data about them to improve performance.
• B) To reduce advertising and public relations costs.
• C) Because consumers are spending an increasing amount of time on the Internet.
• D) Because traditional television and print advertising is not very effective.

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Definitions:

Market Niches

Specialized segments of the market catered to by businesses providing unique or narrowly focused products or services.

Vendor Checklist

A detailed list of criteria and requirements used to evaluate and select third-party vendors or suppliers.

Outsourcing Problems

Challenges encountered when tasks or services are contracted out to external suppliers, including quality control, communication barriers, and loss of managerial control.

Vendor Incompetence

The inability of a supplier or service provider to meet contractual obligations or expected performance standards.