Based on Survey Responses in 2010, from 472 Organizations, All

question 142

Multiple Choice

Based on survey responses in 2010, from 472 organizations, all of the following were described as the most influential ITs except:

• A) Business Intelligence BI)
• B) Cloud Computing
• C) Database Systems
• D) Collaboration and Workflow tools

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Definitions:

Market Needs

The specific requirements or demands of a target market that businesses aim to satisfy with their products or services.

Marketing Program

A plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.

Market Segmentation

Market segmentation is the process of dividing a market into distinct groups of buyers based on different needs, characteristics, or behaviors, who might require separate products or marketing strategies.

Return on Investment

A measure of the profitability of an investment, calculated by dividing the net profit by the initial cost.