Kayla Is a Marketing Analyst at Easter Trail, a Chain

question 6

Multiple Choice

Kayla is a marketing analyst at Easter Trail, a chain of amusement parks. Following a drastic reduction in business during the holiday season this year, the management commissions Kayla to create a report. Kayla's research reveals that Easter Trail's rides need to be improved and revamped to keep the parks competitive. However, Easter Trail's fragile financial condition does not put it in a position to invest money in revamping its rides. In this scenario, Kayla should _____.

• A) state the main conclusion in the opening paragraph
• B) use the introduction to warn the reader that bad news is coming
• C) present the information in her report using the direct format
• D) open the report with a coherent statement of the problem and purpose
• E) avoid stating the main recommendation at the end of the report

---

Definitions:

Psychological Development

The changes in cognitive, emotional, and social capabilities and behaviors across the lifespan.

Social Relationships

Connections between individuals, shaped by social interactions, that affect behavior and emotional health.

Standardization

In psychological testing, the process by which one obtains and organizes test scores from various population groups, so that the results of a person’s completing a test can be compared to those of others of his or her gender, in his or her age group, and so on.

Population Groups

Categories of individuals, often distinguished by sociodemographic or genetic characteristics, used in the analysis of epidemiological and sociological research.