Messages for Goods and Services That Do Not Perform Any

question 63

Multiple Choice

Messages for goods and services that do not perform any discernible function will most likely:

• A) have an emotional appeal.
• B) have a logical appeal.
• C) have a rational appeal.
• D) avoid using pathos to attract consumers.
• E) use logos to attract consumers.

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Definitions:

Arthroscopy

A minimally invasive surgical procedure on a joint in which an examination and sometimes treatment of damage is performed using an arthroscope.

Arthrocentesis

A medical procedure involving the puncturing of a joint capsule using a needle to collect synovial fluid for diagnostic or therapeutic purposes.

Ankylosis

The fusion of bones across a joint, leading to loss of joint mobility and stiffness, often resulting from chronic inflammation or injury.

Condyle

A rounded projection on a bone, typically at the joint, where it connects with another bone.