Which of the Following Best Illustrates an Advertisement Based on Emotional

question 13

Multiple Choice

Which of the following best illustrates an advertisement based on emotional appeal?

• A) An advertisement primarily stressing how a product can increase a person's sex appeal
• B) An advertisement emphasizing a product's lifetime guarantee
• C) An advertisement primarily stressing the limited-time low selling price of a product
• D) An advertisement comparing a product's enhanced features to those of the competitor's product
• E) An advertisement listing three practical uses of the product

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Definitions:

Compounded Annually

This refers to the process where interest is calculated on the initial principal and also on the accumulated interest of previous periods of a deposit or loan.

Return

The gain or loss on an investment over a specified period, expressed as a percentage of the investment's initial cost.

Invest

The act of allocating resources, usually monetary, in the expectation of generating an income or profit.

Annual Return

The percentage change in an investment's value over a one-year period, including dividends or interest.