Of the Following, the Most Appropriate Attention-Gaining Opening for a Sales

question 34

Multiple Choice

Of the following, the most appropriate attention-gaining opening for a sales message is _____.

• A) a brief description of the company's history
• B) a statement that introduces a need that the product will satisfy
• C) a description of the company's products or services
• D) a statement that brings credit to the company
• E) any kind of surprising statement

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Definitions:

Effective

Having the desired result or impact; being successful in producing a specific outcome or effect.

Motivational Potential

The capability or capacity of a particular task, role, or environment to elicit motivation from individuals.

Share Price

The cost of a single share of stock in a company, which fluctuates based on market conditions and the company's financial performance.

Job Enrichment

A strategy in human resource management that involves enhancing a job's complexity and depth to increase employee satisfaction and productivity.