Which of the Following Will Most Likely Enhance the Readability

question 26

Multiple Choice

Which of the following will most likely enhance the readability of your message?

• A) Using complex sentence structures
• B) Using see-saw sentences
• C) Using cluttering phrases
• D) Using mixed constructions
• E) Using short sentences

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Definitions:

Brand Equity

The value and strength of a brand, measured by recognition, loyalty, and positive perceptions among consumers.

Parent Brand

The main or overarching brand under which individual products, services, or subsidiary brands are marketed.

Cannibalise Sales

A situation where a new product eats into the sales of other products within the same brand or company.

Category Extensions

A strategy where a brand uses its established name to launch a new product in a different product category.