Communication with an External Audience Should Be Undertaken with Careful

question 43

Multiple Choice

Communication with an external audience should be undertaken with careful attention to both content and tone because _____.

• A) front-line employees now have a higher level of decision-making power
• B) new media are increasing the need for employees with social intelligence
• C) external audiences tend to have low literacy
• D) such messages can be regarded as public-relations messages, conveying a certain image of the company
• E) communicating with external audiences is far more important than communicating with internal audiences