If a Health Insurance Company Offers Coverage Regardless of Age,health

question 31

Multiple Choice

If a health insurance company offers coverage regardless of age,health status,or smoking history,it is likely to suffer

• A) moral hazard problems.
• B) adverse selection problems.
• C) lower costs.
• D) low demand for its product.
• E) a screening equilibrium.

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Definitions:

Marketers

Professionals involved in the planning, promotion, and selling of products or services to consumers and other businesses.

Psychographic Segmentation

The process of dividing a market into segments based on consumer psychology, including personalities, values, attitudes, interests, and lifestyles.

Predicting Consumer Behavior

The process of using various analytical methods and data to forecast future purchasing patterns and preferences of consumers.

Demographics

Information about the characteristics of human populations and segments, especially those used to identify consumer markets such as by age, gender, income, and education.