Explain Why Productivity Figures Can Be Misleading When Used to Diagnose

question 14

Essay

Explain why productivity figures can be misleading when used to diagnose the health of the economy over the short run?

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Definitions:

Telemarketing

The use of telephone calls to market, sell products or services, or conduct surveys directly to consumers.

Direct Marketing

All advertisements that ask for an order, inquiry, or contribution directly from the audience. Includes direct mail, catalogs, telemarketing (telephone sales), and newspaper and TV ads with 800 numbers to place an order.

Emotional Appeal

Emotional appeal is a persuasive technique that attempts to generate an emotional response, rather than a rational argument, to influence an audience's attitudes or actions.

Psychological Reactance

A reaction against perceived attempts to limit one's freedom or autonomy, often resulting in a desire to regain that freedom.